Helping an E-commerce Brand Scale with Full-Funnel Digital Marketing
The Challenge
In late 2023, a U.S.-based skincare startup approached TechMax with a clear challenge: their digital presence was scattered, traffic was inconsistent, and conversions were underwhelming despite a strong product-market fit.
The brand had launched a Shopify store but lacked a cohesive marketing strategy. They relied mostly on sporadic Instagram posts and influencer giveaways that didn’t drive consistent ROI. Email marketing was underused, SEO was non-existent, and their customer retention rate was dropping.
We knew our products were solid, but our marketing felt like guesswork. We needed a partner who could bring structure, scale, and results.
The TechMax Solution
TechMax jumped in with a 360° strategy—prioritizing brand visibility, traffic acquisition, and conversion optimization:
The Results (Within 90 Days)
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35% Increase in Website Traffic
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Email open rates rose from 18% to 32%
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Conversion rate improved by 27%
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Customer retention rate increased by 22%
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Return on ad spend (ROAS): 3.5x
The Impact
The client went from chasing sporadic sales to building a scalable, predictable revenue engine. With TechMax as their growth partner, they are now expanding to new markets and planning their next product launch with confidence.
TechMax completely transformed how we market. Everything is now strategic and trackable. We’re no longer guessing—we’re growing.
Conclusion
This case shows how TechMax’s integrated, AI-supported digital marketing strategies empower businesses to not only fix what’s broken—but scale what works. Whether you’re just starting out or looking to refine your approach, we bring the structure, tools, and results to elevate your digital presence.
Let’s talk strategy
Ready to Take the AI-Driven Leap?
TechMax is ready to elevate your digital marketing with precision, creativity, and scale.
Contact us today and discover how AI can drive your next phase of growth.